Ceramic Industry
  Home
  Subscribe
  CyberNews Subscribe
  Editor's Blog
  PPP Blog
  Online
  Classified Ads
  Services Marketplace
  Buyers' Connections
  Ad Index
  Calendar
  Breaking News
  Cover Story
  Features
  Industry News
  Columns
  Products
  Resources
  Archives
  Career Center
  CyberNews Archives
  Directories
  Reference
  Market Research
  Web Seminars
  CI Info
  About CI
  Media Kit
  Reprints
Search in: EditorialProductsCompanies
Extreme Home Debacle
by Susan Sutton
July 29, 2008

ARTICLE TOOLS
EmailEmailPrintPrintReprintsReprintsshareShareshare Use



The Associated Press is reporting that a family featured on the ABC show “Extreme Makeover” in 2005 has had to enter foreclosure on their house. They had apparently used the home as collateral for a $450,000 loan intended to serve as startup capital for a new construction business. My first reaction was, “How dumb can you get?” But then I got to thinking.

Let’s face it, these folks weren’t the only ones taken unawares by the extreme housing downturn that has befallen the U.S. this year. Back in 2005, a new construction business probably looked like the perfect opportunity to take advantage of great market conditions. With 2008 hindsight, though, yikes. Those people never really had a chance.

The housing decline has spread to Great Britain as well, where Wienerberger reports a slump beginning in April. The German brick maker plans to close a number of smaller, underperforming plants in struggling regions this year and undertake expansions in areas that offer greater growth potential. While projecting lower-than-anticipated revenues for the first half of 2008, Wienerberger sees regions such as Bulgaria, Romania, Russia and Poland as growth drivers.


Susan Sutton
Susan Sutton is Editor in Chief of Ceramic Industry magazine. She can be reached at suttons@bnpmedia.com.

  Comments (0)Post a Comment
 



 



Please enter the verification code as it appears in the box above.
 

Did you enjoy this article? Click here to subscribe to the magazine.





















BNP Media
© 2008 BNP Media. All rights reserved. The publisher is not responsible for product claims and representations. Any views or opinions expressed are those of the author and do not represent those of Ceramic Industry, its staff, Editorial Advisory Board or BNP Media. | Privacy Policy