SPECIAL SECTION/BUSINESS GUIDE: Recruiting Fundamentals
by Lee Froschheiser
December 1, 2008
A multi-layered, robust recruiting process must be rooted in proactive vs. reactive recruiting.
"All aboard!” Don’t you just wish that
hiring new employees was that easy? Unfortunately, it’s such a challenge today
that in a recent national survey, over 30% of CEOs said that up to half of
their employees are a poor fit for the job. What’s more, putting the wrong
person in the wrong position just to fill the vacancy can have dire
consequences to your organization in terms of poor employee morale, low
productivity and lost opportunities. The impact to your company’s bottom line
can be staggering.
The good
news is that companies can drastically improve their workforce quality by
adopting a proactive mindset and consistently using the right hiring
procedures. Of course, every company is always looking for good people, but the
employees who are considered “A” players are usually working elsewhere—and
happily—so they’re less likely to be seeking greener pastures.
If your company’s recruiting strategy isn’t well developed, you’re basically
hiring other companies’ “B” and “C” players. True, an occasional “A” player
will walk through your door, but you’re more likely to find that elusive diamond
through the establishment of solid, consistent recruitment processes.
A multi-layered, robust recruiting process must be rooted in proactive
vs. reactive recruiting. In today’s world, many companies have the risky
tendency of waiting until a job opening occurs to initiate an emergency job
search. In a rush to fill the open position and lacking constant, solid
recruiting procedures, the company is more likely to take a less qualified
candidate or, in some cases, hire whoever shows up first.
Plan Ahead With Good Job Descriptions
Avoid such dire measures by establishing a
very structured and systemized selection process well ahead of when your
company actually needs it. This begins with writing a job description before
the actual recruiting process. A good job description includes the job’s
purpose; a detailed breakdown of responsibilities; to whom the new person will
report; ways to measure the person’s effectiveness; the job’s vital factors;
how the person will spend their time; their authority within the company; and
the required competencies, background and experience.
The job description also drives your
interviewing process and questions, as well as the employee’s training plan.
What’s more, writing a job description before recruiting forces you to think
through the position and the competencies of the person you need, and becomes
the blueprint for the success of the job and that person.
Determine the Interview Game Plan
Once you’ve attracted the top candidates, you
need an interview game plan. Considering what’s required and wanted in the new
hire, what are you truly looking for in an ideal employee, and how do these
attributes relate to what’s needed for the position? Also, if given the
opportunity, what competencies would your internal or external customers look
for from your employee to serve their needs? Whatever these competencies are,
the candidate you choose must have them.
Your interview game plan must also include a robust selection process.
This enables you to evaluate the potential hire in different ways. For example,
you may need to conduct several interviews, and you’ll want to do background
check(s) at the very least.
Focus on Professional Development
After successfully hiring an employee, the
next step in the recruitment process is to develop this person via ongoing
coaching, training and planning that will enable his or her professional
growth. Unfortunately, most companies have no structured on-boarding plan for
new personnel. By solely focusing on bringing someone “aboard the bus,” they
forget to follow through with important ongoing training and development. If
this is happening at your company, you’re significantly reducing your retention
odds. And if that new recruit is one of those rare “A” players, the loss is
even greater.
The first 90 days of employment are critical to the long-term success of
a new employee. You should therefore develop and implement a 90-day training
plan to secure the employee’s place within the organization and facilitate his
or her improvement. You can vary this training based on the new employee’s
level of experience with your existing systems, but it’s important to train
this new hire on business practices, how your company functions and how these
fit into the organization.
Key to the success of this 90-day training plan
is using a mentoring team that consists of a peer, a manager and a support
person. The mentoring team should meet at least monthly to give feedback to the
new hire, ensure that he or she has someone they can go to with questions, and
enable their success in adhering to the 90-day training plan.
Establish Expectations Now
Also during this time, it’s critical to set
clear, result-oriented goals. Setting these requirements will communicate company
expectations and accountability for results, ensure that the new employee
understands the company’s priorities, and, most importantly, measure whether he
or she is the right person for the job. Once the employee successfully
completes the first 90 days, you’ll need a six-month to one-year personal
development plan to facilitate his or her advancement and growth. Focus on
consistent improvement and strengthening job performance.
Incorporate the Current Business Plan
Finally, do you have a well-developed,
current business plan? From the beginning, such a plan helps new employees
understand the company’s direction and the role they play in it. Based on the
business plan, your recent hire should also grasp the company’s vital
factors—the unique set of critical elements that can either hold a company back
or propel it to success. Each employee should be assigned personal vital
factors that support the company vital factors—an exercise that creates that
crucial strategic alignment within your organization.
Following these fundamental strategies is a sure way to onboard those “A”
players and, more importantly, keep them aboard the company bus. With the right
team in place, you’ll find it’s easier to retain those good workers, maintain
strong company morale and meet your business goals.
SIDEBAR: Five Steps to Recruiting Success
- Focus on creating a systematic, well-thought-out and proactive
recruiting process.
- Formulate a good job description to serve as a blueprint for the
job.
- Establish a solid business plan that outlines
how many and what kind of people you need to hire.
- Onboard new recruits using a 90-day mentoring plan and training
period, measurable 90-day goals, and a mentoring team that meets monthly to
ensure the new hire’s success.
- Have a development plan ready (once the new hire completes their
90-day training plan) to help them grow over the next year.
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