Engelhard Corp. recently announced that it has formed an alliance with Nippon Sheet Glass to develop and market new special effect pigments for makers of coatings, plastics, inks and cosmetics. The two companies are developing new metal oxide coating technologies based on a unique substrate that will reportedly enable a range of striking appearance characteristics not seen before in consumer products. The alliance will also extend each company's market reach around the world and accelerate the speed of innovation. "This alliance will enable Engelhard to bring our customers unique effects that will lend market appeal to their products," said Stephen D. Lux, Engelhard's group vice president and general manager, Appearance and Performance Technologies.
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