Manufacturers Should Focus on Distributor Relations, According to the NAW
November 15, 2001
According to a recently released study, "Facing the Forces of Change: Future Scenarios for Wholesale Distribution," from the National Association of Wholesaler Distributors (NAW), titled manufacturers can improve profitability by focusing more on their channel relationships. "Given the slowdown in economic activity, manufacturers must use supply chain innovation to generate a competitive advantage," said the study's author, Adam J. Fein, Ph.D., president of Pembroke Consulting. Based on responses from 1600 manufacturers, distributors and customers across 50 industries, the study forecasts specific shifts in customer supply chain strategies that affect manufacturers and distributors.