BIA Launches 2004 Research and Planning Initiative
September 1, 2004
The Brick Industry Association (BIA) has officially kicked off a research initiative to identify future growth strategies for the clay brick industry. The overall goal of the initiative is to determine the needs and preferences for wall cladding in both the residential and nonresidential markets. It will evaluate strategic alternatives for the design of a comprehensive strategy for the association, aimed at defending and growing brick's wall share. The initiative will encompass marketing, technical, product, distribution, labor, building design and codes areas.