Ceramic Industry News

Norton Launches E-Commerce Model

Norton Co. recently announced that it is creating a business-to-business e-commerce website that will integrate the company’s industrial distribution community and service customers that choose to purchase MRO abrasives products through the Internet. The e-commerce center will be integrated into the existing www.nortonabrasives.com site.

The first-of-a-kind e-commerce business model enables customers to access a selection of MRO products and order directly from their computers. Orders are electronically processed, and products are shipped within 24 hours directly from a stocking Norton distributor, the company reports.

“We believe that utilizing and optimizing information technology will be critical to our distributor associates in serving industrial customers,” said Bob Gardiner, director of marketing and distribution. Norton will provide the “store front” on the Internet, with its distributors serving as the vital “back office” functions.

Did you enjoy this article? Click here to subscribe to Ceramic Industry Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2015 Ceramics Expo

Snapshots from the 2015 Ceramics Expo, April 28-30, Cleveland, Ohio. Posted: May 14, 2015.

Podcasts

Ceramics Expo podcast
Editor Susan Sutton discusses the upcoming Ceramics Expo with event director Adam Moore.
More Podcasts

Ceramic Industry Magazine

June 2015 ceramic industry

2015 June

This issue features our first annual Supplier of the Year Awards. Be sure to check it out!
Table Of Contents Subscribe

Daily News

We know where you find the latest ceramic industry news (ahem), but where do you catch up on the rest of your daily news?
View Results Poll Archive

THE CERAMIC INDUSTRY STORE

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Ceramics Industry\handbook of advanced ceramics.gif
Handbook of Advanced Ceramics Machining

Ceramics, with their unique properties and diverse applications, hold the potential to revolutionize many industries, including automotive and semiconductors.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40google+ icon 40px

Directories

CI Data Book July 2012

Ceramic Industry's Directories including Components, Equipment Digest, Services, Data Book & Buyers Guide, Materials Handbook and much more!