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Professional dental product demand in China will rise over 14% annually through 2012, outpacing consumer dental product advances. Market gains will be spurred by an increasing number of dental visits per year, as well as by a shift from functional, repair and restorative products to cosmetic procedures using more aesthetic material. As income levels grow, more people in China are able to afford orthodontic products. Among repair and restorative products, ceramic crowns and bridges will achieve the fastest growth, driven by increasing income levels, a rise in the number of root canal procedures, and the growing use of more expensive product types.
The current strong growth in both consumer and professional dental product sales in China is being driven primarily by demand in urban areas. Urban China typically has much higher disposable income levels, as well as better personal hygiene awareness, than the less-developed countryside. Going forward, continuing urbanization, as well as government and private efforts to promote hygiene awareness and economic growth in rural areas, will boost per capita consumption of dental products in China.
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