Ceramic Industry News

NSG Adopts New Branding Structure (posted 10/22/07)

Following a major review of its branding strategy, NSG has decided to adopt the Pilkington brand for its global Flat Glass business. “In the new NSG Group, Flat Glass now accounts for around 85% of our global operations, with manufacturing in 27countries worldwide and sales in over 130,” said NSG Chairman Yozo Izuhara. “We aim to present a single face to all our customers in both Building Products and Automotive, and that means adopting a single global brand for all our markets in those sectors.

“Since the acquisition in June 2006, we have made good progress in integrating our businesses. In parallel, we conducted a major review of our branding. Research showed that the Pilkington brand has very good recognition worldwide and a high reputation for innovative products and good customer service. To ensure that this commercial advantage is fully exploited globally, NSG has taken the decision to use the Pilkington brand for all of the Group’s Flat Glass operations. Ownership of the Pilkington brand was an important element of our acquisition strategy and we intend to make effective use of it.

“At the top level, the company will in future adopt the NSG Group brand. This will also be used by our Information Technology and Glass Fiber businesses, as the NSG name is effective and well established in those sectors.”

Visit www.nsggroup.net for additional information.


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