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“Felipe has led our marketing efforts in Europe now for a number of years and knows how to clearly communicate our messages and value propositions to our customers,” said Rudi Lenz, chief executive officer. “I am confident that Felipe will continue to help Sun Chemical’s business grow globally.”
Schrader becomes vice president of strategy and business development after serving as the company’s chief marketing officer for the past two years. “Brad has played a key role in Sun Chemical’s growth, and this new role capitalizes on his strengths in global business strategy,” said Lenz. “Brad will spearhead our strategy for growth, both in our core ink and pigments business and in new adjacent businesses. He will also lead all merger and acquisition activities. His appointment reflects our commitment to successfully growing Sun Chemical globally.”
For more information, visit www.sunchemical.com.