Ceramic Industry News

Unity Marketing Releases Tabletop Market Study (posted 2/26/09)

Marketers of tabletop goods have experienced a topsy-turvy ride over the past two years, according to Unity Marketing’s “Tabletop Report 2008.” The consumer market for tableware and tabletop goods grew 6.4% from 2006 to 2007, only to decline by 4.2% in 2008 as significantly fewer consumers made any tabletop purchases.

The percentage of Americans who bought tabletop goods in 2008 dropped sharply compared to those who made purchases in 2006, according to a new survey of 1165 consumers who recently purchased any tabletop products (including dinnerware, glassware and crystal, flatware, servingware, tabletop decorative accessories, giftware and collectibles, and other tabletop goods). The total market for dinnerware declined by 14% from 2006 to 2008 and sales of glassware dropped 10%. However, a bright spot in the glassware category was crystal, which experienced a 7% increase in sales in the study period.

Overall, the demand for functional tableware items dropped as consumers turned their attention to purchasing more decorative items. “Consumers are more interested in buying items that they can use to decorate or enhance the appearance of their dinner table than they are in buying items that can be used specifically for dining purposes,” said Pam Danziger, president of Unity Marketing. “Rather than buy a new dinnerware place setting, they are more likely to buy candlesticks or a vase; rather than buy a new serving bowl, they are more likely to buy a decorative bowl to work into a centerpiece display.”

For additional information, visit www.unitymarketingonline.com.


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