Ceramic Industry News

Kohler Launches Educational Web Campaign (posted 1/26/09)

Kohler recently launched SaveWaterAmerica.com, a viral online campaign dedicated to teaching homeowners how easy it is to save water.

Kohler Co. recently launched SaveWaterAmerica.com, a viral online campaign dedicated to teaching homeowners how easy it is to save water. With the launch of this site-and help from its visitors-Kohler will provide up to $1 million worth of water-saving plumbing products to Habitat for Humanity.

“Kohler recognizes the looming freshwater shortage facing the United States, and that saving water inside the home represents the best opportunity for a family to make a significant difference in their water consumption,” said John Engberg, manager of global media and Web development at Kohler. “This online campaign is dedicated to educating homeowners and benefiting Habitat for Humanity with donations of Kohler plumbing products.”

Web visitors to SaveWaterAmerica.com are asked to participate in a three-question quiz; for every completed quiz, Kohler will donate $1 worth of product to Habitat for Humanity. Donations will be tracked in real-time on the website. The short quiz calculates how much water and money the visitor’s family could save if they replaced their old toilets.

Kohler has already guaranteed to provide $500,000 worth of product to Habitat for Humanity, and is encouraging homeowners to log on to its new site and “virtually” match the pledge toward reaching the goal of $1 million in product donations. The full donation of $1 million would equate to Kohler donating enough plumbing products to complete nearly 600 Habitat homes. The products will help build sustainable homes.

Information about water-saving products is easily accessible on the site, which includes a database of available toilet rebate programs throughout the country. These rebates, ranging from $25 to $150, help offset the cost of replacing older model fixtures.

Some of the products Kohler plans to donate include high-efficiency toilets that save about 15,000 gal of water annually vs. older toilets. In addition, Kohler showerheads and faucets that use 30% less water without sacrificing performance will also be part of the plumbing products package.

For more information, visit the new site at www.SaveWaterAmerica.com. Kohler’s website is located at www.kohler.com.

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