Embracing Technology

A well-designed website can showcase your art to the entire world.

In order to be successful, potters must not only create beautiful work that people want, they also need to efficiently manage their business. As your business grows, taking care of the day-to-day tasks like inventory management and sales/marketing can pull you away from the fun part-creating your art.

Just as discovering that perfect glaze/body combination can launch an exciting new line, finding the right software to meet your needs can really kick your business up to the next level. “Websites, online shopping, inventory tracking, point-of-sale (POS) technology, customer relationship management-they all play a role in how the art world takes its shape in this day and age,” writes Kevin Warr, CEO of Masterpiece Solutions. “Those that are successful understand that it is mission-critical to know how embracing technology can change an artist or gallery’s business overnight.”

To learn about some of the ways technology can help you manage your business, read “2009: The Year of the Mouse.”


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