Look Inside IDSA 2010

IDSA 2010 attendees will debate the implications of an increasingly widespread Do-It-Yourself mindset.

Designers from all over the world are expected to attend the 2010 IDSA International Conference. Organized by the Industrial Designers Society of America (IDSA), the conference will be held August 4-7, 2010, at the Hilton Portland and Executive Tower in Portland, Ore. Visitors will have the opportunity to attend a variety of presentations, workshops, studio visits and networking events that will focus on the future of industrial design while allowing industry professionals to forge meaningful connections with one another.

The Do-It-Yourself Conversation

“DIY: Threat or Opportunity” will be the key topic of consideration at IDSA 2010. Although the notion of DIY has always been a fairly common one, it seems to have garnered much interest of late. A return to the grassroots-type lifestyle is becoming more attractive to consumers; with the new technologies available today, anyone can create exactly what they want on their own-and they do not need the help of a professional designer. This is clearly a cause for concern among those who design for a mass consumer base. However, some feel that the DIY explosion is just what the design industry needs, because crafty consumers may better understand and appreciate the necessary dexterity and hard work that go into product design.

The debate will be segmented into six relevant themes: Enabling Technologies, DIY as an Innovation Engine, Slow Craft, Consumer Customization, Crowdsourcing, and Independent Design and Creation. Each theme has a series of keynote speakers scheduled to discuss their individual experiences and how the recent upswing in DIY may affect industrial design in the long run. These prominent speakers come from a variety of backgrounds and perspectives; from musicians and entrepreneurs to inventors and professors, each will have a valuable contribution to the conversation.

Other Highlights

On August 4, educational symposiums will kick off the start of the conference. Researchers, design students and professors will present study findings and interactive workshops that deal with the educational aspects of industrial design. Visitors from a number of academic institutions will provide practical information on useful teaching methods, strategies for sustainable design, and other trends and movements in design pedagogy.

A Portfolio and Interviewing Seminar will also be available for IDSA attendees. Seasoned design professionals from different disciplines will host a two-hour presentation on August 5; the portfolio review workshop will take place on August 6. Ambitious students and developing designers will want to participate in this session, where they will receive valuable advice on effective portfolio synthesis and interviewing skills.

In addition, galleries and studios in downtown Portland have invited conference visitors to attend “First Thursday”-a monthly preview of local art exhibitions. Several of the venues will be hosting special shows tailored to the industrial design crowd. Portland’s local culture is one that especially values crafting and DIY, and it is the perfect location for IDSA 2010.

For complete details, visit www.idsa.org.


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