- THE MAGAZINE
- NEW PRODUCTS
“Growth was driven entirely by higher volumes, since the moderate negative price effect of -1% was offset by positive foreign exchange effects of 1%,” said Heimo Scheuch, CEO. “In 2010, the price effect at the group level was higher at -5% due to our proactive pricing policy in Eastern Europe. We were able to significantly limit this first quarter price effect with a shift in the product mix to premium products. This confirms the success of our customer-oriented strategy, with its clear focus on value-added and innovative products for energy-efficient and sustainable new housing construction.”
For additional details, visit wienerberger.com.