INSIDE CI: Evaluating Opportunities

As the worldwide economic roller coaster continues to careen up, down and all around, it can be very difficult for manufacturers to determine where best to direct their resources. Playing it safe and waiting until conditions improve could mean stagnancy for a considerable period of time. On the other hand, manufacturers must also be wary about overextending through aggressive expansions or acquisitions. Trying to accomplish too much could lead to a more immediate failure.

Manufacturers must carefully evaluate their business and the markets they serve to determine their best course. The bottom line is that companies that position themselves for growth will be ready to take advantage of even the slightest signs of improvement.

Investing in new or updated equipment is one way manufacturers can improve their current processes while keeping an eye on future opportunities. “Ironically, we have the uncertain economy to thank for low interest rates and numerous incentives such as tax breaks and rebates,” writes David Malone, president and CEO of Community Bank in Pasadena, Calif. “Favorable rates and incentives reflect government efforts to spur recovery and growth.” To learn more, read “A Historic Time for Equipment Financing” online at

This issue includes our exclusive annual Equipment Digest, a year-round reference tool that incorporates definitions and suppliers* for hundreds of different types of machinery and equipment. Products are listed alphabetically, and definitions explain what each product is and how it is used. Supplier listings include contact information so you can easily follow up to request additional information about the products you’re interested in. The Equipment Digest is also available and fully searchable online at

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