Ceramic Industry News

WMF Americas Group Releases Silit Cookware in U.S.

February 13, 2012
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WMF Americas Group Inc., a fully owned subsidiary of German cookware manufacturer WMF Group, is introducing its Silit brand of cookware throughout the U.S.

“Based on our tremendous success with cookware and embracing healthy living as a core value, WMF Americas Group Inc. knows the time is right to launch the Silit brand in America,” said Deborah Corrado, senior vice president of Sales and Marketing for WMF Americas Group.

Corrado said that WMF Americas Group is confident that price-conscious American consumers will embrace the opportunity to equip their kitchens with this upper-end brand cookware. In particular, she believes that U.S. households will be attracted to Silit’s tradition of durability, cooking efficiency, dedication to healthy eating habits and fashion-forward color collections.

“Americans want to bring high-quality products into their lives that will last,” she said. “This recession has taught us that, while we are historically a ‘throw-away’ society, spending on a product that maintains its usefulness and adds to the quality of our lives is a better investment.”

For more information, visit www.wmfamericas.com

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