Ceramic Industry News / Whitewares

Lifetime Brands to Distribute Mikasa Products in China

March 5, 2012
KEYWORDS dinnerware / glass
/ Print / Reprints /
ShareMore
/ Text Size+

Lifetime Brands Inc. recently announced that it has entered into a joint venture with King’s Flair Development Ltd. to distribute Mikasa® products in China.

“This new joint venture positions Lifetime to take advantage of a significant growth opportunity in China, where a rapidly expanding consumer class has demonstrated an affinity for globally branded luxury goods at affordable price points,” said Jeffrey Siegel, chairman, president and CEO of Lifetime. “Mikasa dinnerware, flatware, crystal and glassware products are carried by leading department and specialty stores in the U.S. and in selected foreign markets, and are featured prominently on retailers’ websites, where they can be viewed by consumers around the world. The brand is known for contemporary patterns and designs that match the shopping patterns of young, urban, middle-income Chinese families.

“King’s Flair, which distributes a broad range of housewares products in China, brings us an established distribution infrastructure, excellent relationships with key retailers and experienced local sales teams,” he said. “Sales will begin in the first quarter of 2012.”

For more information, visit www.lifetimebrands.com.

Did you enjoy this article? Click here to subscribe to Ceramic Industry Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

June 2014 Issue Highlights

Our June 2014 issue is now available!

Podcasts

Manufacturing Day 2014

Manufacturing Day organizers share their insights with Managing Editor Kelsey Seidler.

More Podcasts

Ceramic Industry Magazine

CI October 2014 cover

2014 October

Materials advances, refractories and renewable energy - oh, my! Check out our October issue today!

Table Of Contents Subscribe

THE CERAMIC INDUSTRY STORE

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Ceramics Industry\handbook of advanced ceramics.gif
Handbook of Advanced Ceramics Machining

Ceramics, with their unique properties and diverse applications, hold the potential to revolutionize many industries, including automotive and semiconductors.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Directories

CI Data Book July 2012

Ceramic Industry's Directories including Components, Equipment Digest, Services, Data Book & Buyers Guide, Materials Handbook and much more!

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40google+ icon 40px