Cevisama, Feria Hábitat Valencia and Fimma-Maderalia Increase Promotion
Feria Valencia recently announced it has launched an international promotion initiative to further strengthen the positioning of Cevisama, Feria Hábitat Valencia and Fimma-Maderalia as export-led business platforms. The three fairs, scheduled to take place February 11-14, 2014, are expected to bring buyers together from around 140 countries; their goal is to increase the presence of international visitors from a number of countries considered to be central to the export strategies of the sectors represented at each of the events.
In line with this and as part of the positioning strategy for “Nos vemos en Valencia” (“See You in Valencia”)—the joint name for the thee fairs plus a number of parallel events—58 markets have been identified as of strategic importance for the various sectors, which include ceramic tile, coverings, furniture, wood, lighting, home textiles, kitchens, bathrooms, decorating, and machinery.
For more information, visit www.feriavalencia.com.