O-I Introduces Bottle Commemorating Nobel Laureate Gabriel Garcia Marquez
Owens-Illinois Inc. (O-I) recently unveiled new glass packaging for Colombian-based Fabrica de Licores de Antioquia (FLA). The limited-edition super premium rum has been released under FLA’s Ron Maestro collection and pays homage to Colombian writer and Nobel laureate Gabriel (“Gabo”) García Márquez. Ron Maestro Gabo Special Reserve is O-I’s second arts-inspired partnership with FLA since 2012.
Ron Maestro Gabo packaging is a result of collaboration between FLA and O-I’s Covet™ team. This special spirit is packaged in a glass bottle from O-I’s Covet Classics™ line. The bottle and the decoration capture the magic of Gabo’s works and celebrate the unique flavors of FLA’s spirit. The label features Gabo’s face surrounded by the titles of his various literary works and a number of colorful butterflies, a reference to a character from One Hundred Years of Solitude who was always surrounded by yellow butterflies. The bottle is produced at O-I’s manufacturing facility in Soacha, Colombia.
“We are thrilled to collaborate with FLA yet again,” said Gabriel Sanchez, director of Covet for O-I Latin America. “By leveraging our Covet designs for Ron Maestro Gabo, this new bottle fully captures the essence of the spirit as well as the heritage and legacy of Gabo that FLA desired.”
For more information, visit www.o-i.com.