- THE MAGAZINE
“Exceptional increases in the cost of our most important input factors -- transportation, energy and raw materials -- leave us no choice but to reflect these developments in our pricing,” said Martin Laudenbach, chief executive officer. “The current margins would not justify investment in further capacity growth and product development to ensure sufficient availability of premium specialty alumina as an enabler of growth in a range of industries. This price increase, in combination with our internal efforts to continuously improve productivity and reduce cost, is part of our efforts to sustain our business and make large investments -- like our new calcines kiln in Asia -- viable.”
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