Ceramic Industry News

Boral Survey Finds Homeowners Favor Brick for Exteriors

January 4, 2010
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According to a recent survey conducted on behalf of Boral Bricks, 59% of homeowners with a siding preference would choose brick.

According to a recent survey conducted online by Harris Interactive on behalf of Boral Bricks, Inc., 59% of homeowners with a siding preference would choose brick for their homes. The study was commissioned by Boral Bricks, Inc. to determine current consumer preferences for siding.

The survey, conducted in October 2009, asked participants which type of siding they prefer on a home. Possible answers included brick, vinyl, stucco, fiber cement/composite and other; participants were allowed to choose more than one option. For the 1144 homeowners with a siding preference, brick was the leading choice. Vinyl came in second (37%), followed by stucco (19%), fiber cement/composite (14%) and other (11%).

“This research shows brick is still the overwhelming choice for homeowners who have a say in their exterior cladding,” said Bob Kepford, president of Boral Brick. “Coming out of the recession, homeowners will likely be in their homes longer than in recent years, and they should insist their builders use the most sustainable siding option to ensure it holds up to the elements. Brick has also proven to help homes increase in value, which is important with slower real estate appreciation expected in the future.”

For complete survey results, visit www.BoralBricks.com.


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