Eastern Smelting & Refining Corp. has changed its name to Refinity™ Corp. Over the past year, Jeff Plank, chairman of the board, has launched a number of key initiatives to significantly focus the business, improve its processes and raise the overall level of client satisfaction.

“With so many client-focused initiatives completed or currently underway, we felt the time was right to update our name and corporate image,” said Robert J. Davis, president. “As we enter our second century, we believe that the name Refinity will quickly come to be synonymous with the fundamental values of integrity, quality and client satisfaction to which we are committed.”