The Diamond At Work(TM) initiative was recently launched by Element Six at Intertech 2003 as an independent mark for all products containing industrial diamond. The overall objective is to grow the industrial diamond market by increasing awareness among key audiences of the value that industrial diamond brings to a diverse range of products. The aim of Diamond At Work is to help manufacturers using industrial diamond to market their products on the basis of the performance advantages given by this superior material. In addition, the initiative will drive end user demand for diamond as a performance-enabling ingredient in end products to compete with other, more conventional alternatives.

For more information, visit http://www.diamondatwork.com .