Ceramic Industry News

Etherington Named Marketing Director, VP of Int'l Sales for Setaram (posted 4/2/08)

April 2, 2008
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Setaram Instrumentation recently announced the appointment of Gary Etherington as Marketing director and vice president, International Sales. Since July 2006, Etherington has managed Setaram Inc., the U.S. operation of Setaram, where he was able to build a new marketing, sales and support team that has grown the company’s sales in North America by a factor of three.

Etherington has almost two decades of experience in the laboratory instrumentation industry. He started his career in technical support and then was in a sales role with a British analytical instrument distributor. His first responsibilities were as product manager for Setaram Instruments in the UK. He has developed sales structures, both in Britain and the U.S., for HEL, and he worked as the U.S. Sales and Marketing manager for Julabo before coming back to Setaram.

“In the U.S., Gary has demonstrated his ability to adapt and deploy Setaram growth strategy focused on selected niche markets,” said Gilles Widawski, president of Setaram Instrumentation. “He was able to achieve an outstanding performance both in sales and profitability. Gary has the right mix of technical, commercial and cultural acumen to lead the company’s International Sales and Marketing organization. His understanding of the market requirements, his capacity to listen to customers’ needs and his leadership will be beneficial for our customers, our partners and our employees.”

Visit www.setaram.com for additional information.

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