Ceramic Industry News

Latest Industry Data Show Gains by Oneida in Consumer Flatware (posted 5/5/08)

May 5, 2008
/ Print / Reprints /
ShareMore
/ Text Size+

Oneida Ltd. recently announced major gains in market share for the 12-month period ending March 31, 2008, as reported by The NPD Group, a leading provider of consumer and retail information. Oneida was the top-ranked brand in flatware, with a 26.6% market share. The company’s market share in flatware increased by 2.7 points during the year, more than any other brand, and Oneida also ranked as the number one brand in fine flatware, with a 20.1% market share.

While overall sales volume in the flatware category was down 3.5% vs. last year, Oneida increased its volume by 7.6%. In the casual flatware category, Oneida increased its market share by 4.7 points, to 31.1%, the greatest increase of any brand. Sales volume in the category grew by just 2.4% industry-wide, while Oneida’s volume rose by 20.7%.

In addition, Oneida had more patterns ranked in the top 10 by sales volume than any other brand. Oneida’s “Michelangelo” flatware pattern, which celebrates its 40th anniversary this year, ranked first in the entire fine flatware category.

“Oneida’s flatware brands have consistently been top sellers, and we are pleased to see that they have extended their gains over the past year,” said Tim Shine, president of Oneida’s consumer division. “Our innovative designs, high quality and range of choices for all occasions continue to draw an excellent consumer response.”

Visit www.oneida.com for additional information.

Links

Did you enjoy this article? Click here to subscribe to Ceramic Industry Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

In-Depth Features

These articles detail innovative advanced ceramic and glass materials and technologies.

Podcasts

Sapphire: An Extreme Performer

Ian Doggett of Goodfellow and CI Editor Susan Sutton discuss the benefits and opportunities provided by industrial sapphire.

More Podcasts

THE MAGAZINE

Ceramic Industry Magazine

CI April 2014 cover

2014 April

Our April issue features details on advanced materials such as ceramic matrix composites and piezoelectric ceramics, among many others. Be sure to check it out!

Table Of Contents Subscribe

THE CERAMIC INDUSTRY STORE

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Ceramics Industry\handbook of advanced ceramics.gif
Handbook of Advanced Ceramics Machining

Ceramics, with their unique properties and diverse applications, hold the potential to revolutionize many industries, including automotive and semiconductors.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Directories

CI Data Book July 2012

Ceramic Industry's Directories including Components, Equipment Digest, Services, Data Book & Buyers Guide, Materials Handbook and much more!

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40