MoreI recently ran across a blog from Hartstone Pottery (http://hartstoneusa.blogspot.com) promoting its “Trade Your China!” event this month. Sadly, I missed it, but the lucky folks who attended could bring their “made in China” pieces to Hartstone and receive a 25% discount when they traded that item for a matching Hartstone shape.
This is pure marketing genius. You get people to come to your shop. You show them the benefits of U.S.- vs. China-made ware. You give them a discount. You build life-long customer relationships. It’s absolutely brilliant!
I hope the event worked out well for Hartstone. Has anyone else tried anything similar? What results did you see?
This is pure marketing genius. You get people to come to your shop. You show them the benefits of U.S.- vs. China-made ware. You give them a discount. You build life-long customer relationships. It’s absolutely brilliant!
I hope the event worked out well for Hartstone. Has anyone else tried anything similar? What results did you see?
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