Ceramic Industry News

O-I Launches Global Glass Campaign

June 20, 2011
/ Print / Reprints /
ShareMore
/ Text Size+

Owens-Illinois Inc. (O-I) recently announced the launch of Glass Is Life™. This new marketing campaign is designed to showcase the unique and unmatched qualities of glass packaging to build successful food and beverage brands. A first-ever global initiative, the campaign also highlights the inherent love consumers have for glass.

“O-I’s extensive research shows a strong demand for glass among consumers, but the marketplace does not adequately reflect this interest,” said Al Stroucken, chairman and CEO. “We aim to influence the food and beverage industry’s packaging decisions by showing the power of glass. As the leading maker of the purest and most sustainable packaging, O-I is excited to spearhead a movement that demonstrates the unique attributes of glass packaging and brings brands back into glass.”

For additional details, visit www.glassislife.com.

Did you enjoy this article? Click here to subscribe to Ceramic Industry Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

April 2014 Issue Highlights

Our April 2014 issue is now available!

Podcasts

Sapphire: An Extreme Performer

Ian Doggett of Goodfellow and CI Editor Susan Sutton discuss the benefits and opportunities provided by industrial sapphire.

More Podcasts

Ceramic Industry Magazine

CI August 2014 cover

2014 August

Explore technical ceramics, glasses and refractories in our August issue!

Table Of Contents Subscribe

THE CERAMIC INDUSTRY STORE

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Ceramics Industry\handbook of advanced ceramics.gif
Handbook of Advanced Ceramics Machining

Ceramics, with their unique properties and diverse applications, hold the potential to revolutionize many industries, including automotive and semiconductors.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Directories

CI Data Book July 2012

Ceramic Industry's Directories including Components, Equipment Digest, Services, Data Book & Buyers Guide, Materials Handbook and much more!

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40google+ icon 40px