Ceramic Industry News

Oneida Recognized as a Top Online Retailer (posted 10/25/07)

October 25, 2007
/ Print / Reprints /
ShareMore
/ Text Size+

Oneida Ltd. recently announced that it is a recipient of BizRate Research’s 2007 Circle of Excellence Platinum Award. The award recognizes the best online retailers in customer satisfaction, as judged by each retailer’s previous online customers.

“We have been receiving an enormous amount of positive feedback since revamping our website last year,” said Amy Gebhardt, director of Web Marketing for Oneida. “I think the site demonstrates the high standard Oneida places on customer service and I am thrilled to see that our customers agree. We are honored to be a recipient of this award and hope in the future to join the select handful of consecutive winners.”

Oneida relaunched its website in May 2006 to better serve customers and support its brand position. The site allows customers to view tabletop arrangements, search for patterns and place orders, all within a visually compelling and easy-to-navigate structure. The new site reflects a strong design emphasis, taking into account a considerable amount of research into the taste preferences of customers. This research guided the design of educational components on the website, including an interactive lifestyle program that teaches users how to connect with their preferred style of flatware and dinnerware from three categories (modern, classic and decorative).

The BizRate Research Circle of Excellence Platinum winners are representative of approximately the top 5% of retail websites participating in the BizRate Research Customer Certified Merchant Program. The top merchants are identified through a survey system on Shopzilla.com, utilizing the BizRate Smiley Scale™. Ranking is determined based on seven key satisfaction metrics, including on-time delivery, repurchase intent and customer support.

Oneida’s website is located at www.oneida.com.

Links

Did you enjoy this article? Click here to subscribe to Ceramic Industry Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

May 2014 Issue Highlights

Our May 2014 issue is now available!

Podcasts

Sapphire: An Extreme Performer

Ian Doggett of Goodfellow and CI Editor Susan Sutton discuss the benefits and opportunities provided by industrial sapphire.

More Podcasts

Ceramic Industry Magazine

CI August 2014 cover

2014 August

Explore technical ceramics, glasses and refractories in our August issue!

Table Of Contents Subscribe

THE CERAMIC INDUSTRY STORE

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Ceramics Industry\handbook of advanced ceramics.gif
Handbook of Advanced Ceramics Machining

Ceramics, with their unique properties and diverse applications, hold the potential to revolutionize many industries, including automotive and semiconductors.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Directories

CI Data Book July 2012

Ceramic Industry's Directories including Components, Equipment Digest, Services, Data Book & Buyers Guide, Materials Handbook and much more!

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40google+ icon 40px