Ceramic Industry

INSIDE CI: Tag, You're It!

August 1, 2011

I'll begin with a confession: I'm not the most technologically savvy person in the world. OK, let's face it-I'm not even the most technologically savvy person in the household. My 15-year-old daughter is my go-to person for all things gadget related. I maintain that this is not an indictment of my intelligence level, but merely an illustration of the differences in the way our minds work. (She never buys that, but I never believed my mother when she said the same thing to me, either.)

In any event, when I first saw a mobile tag in a magazine, I thought that the publication had experienced some kind of technical problem. After all, at first glance, mobile tags are just bizarre-looking little squares with strange patterns in them. Imagine my surprise when I discovered that these little enigmas are actually pathways to a world of information.

All the reader needs to do is download a free app on their smart phone and scan the tag to be whisked away to a website, video, article-you name it; if it's got a URL, a mobile tag can link to it. They're quite amazing, and simple as can be. Take a look at the tag on the cover of this issue for an example, and be on the lookout for additional mobile tags in future issues of CI.

This issue of CI is our Green Issue, and I'm excited about all of the great environmental- and sustainability-related information we're sharing with you. From tubular glass for solar energy applications and a new sustainable tile standard to green manufacturing practices, this issue is chock-full of all things green. Be sure to take a look at the Table of Contents on p. 5, or just scan the mobile tag on the cover to access all of the August issue content online.