Ceramic Industry

General Shale Announces Rebranding

February 23, 2012


General Shale Brick recently announced it has shortened its name to General Shale. In addition, it has expanded its product offerings and revamped its logo. The name change reportedly symbolizes the company’s expanded product line. The company has established several new sub-brands: Building Products; Outdoor Living Products; Renovation Products; and Arriscraft™ Building Stone, Brick and Limestone, a subsidiary of General Shale.

“Consumer trends and preferences continue to evolve,” said Dick Green, president and CEO. “Our new business model signifies our company’s commitment to providing our customers with a variety of product solutions, whether they involve building a new home, remodeling or improving their outdoor living area. While we will always remain true to the core product that has been the basis of our success—and we believe brick is still the most durable, most attractive and “greenest” building material on the market—these new products provide our customers a full range of choices for all their building and remodeling needs.”

For more information, visit www.generalshale.com