Ceramic Industry

BYK ADDITIVES & INSTRUMENTS: Social Media Presence

February 6, 2013

This company recently announced it has formed a new Twitter channel, “BYK Advance.” The company reportedly shares product-related news from Research & Development with its Twitter followers.

“With BYK Advance, we are opening BYK’s broad product spectrum to users,” said Christoph Schlünken, Ph.D., president of BYK Additives & Instruments. “Product uses, application areas and information on technical literature will be communicated here in future. In this way, we would like to intensify direct and rapid contact with our customers and manage to enhance our company profile in today’s digital world.”

For additional information, visit www.byk.com