Ceramic Industry

A Resource-Saving Weekend

October 16, 2008

Two events will be held this weekend that aim to help educate consumers about energy and recycling:

GE Brings The Energy Story Laboratory to Navy Pier, October 18-19

The Energy Story Laboratory presented by GE offers an interactive, educational, Halloween-themed good time for families visiting Gateway Park at the historic Navy Pier® in Chicago the third weekend of October (10 a.m. - 5 p.m., Saturday and Sunday). It complements the U.S. Environmental Protection Agency’s (EPA) Change the World, Start with ENERGY STAR® campaign and tour, as well as the 30 x 50-ft ENERGY STAR Home Exhibit the EPA brings to Navy Pier October 18-19.

The Energy Story Laboratory aims to show kids and their families how taking small steps-using ENERGY STAR-qualified GE Energy Smart® CFL light bulbs in a home’s five most used light sockets, for example-conserves energy and reduces pollution’s impact on the environment, while cutting wasteful spending on energy. Highlights include:
  • a Hollywood green screen-visitors can take home a picture of themselves with ghosts
  • a not-too-scary maze with ghosts and goblins visible only to wearers of special 3-D eyeglasses (provided)
  • trick-or-treat bags kids can use to collect giveaways from various sponsors
GE and all supporting sponsors, including ComEd, the Midwest Energy Efficiency Alliance (MEEA), Veolia Environnement and the Illinois Department of Commerce and Economic Opportunity (DCEO), hope The Energy Story Laboratory motivates family discussions about the good that comes from conserving energy, recycling and pledging to Change the World, Start with ENERGY STAR.

Visit www.pledgeenergystory.com for more information.



Waste Management and Sony Electronics to Host Free Electronics Recycling Event

To encourage consumers to recycle electronic devices in an environmentally sound manner, Sony Electronics Inc. and Waste Management Recycle America are asking Phoenix-area residents to take action and recycle any brand of old electronics for free Saturday, Oct. 18 from 9 a.m. to 4 p.m. at University of Phoenix Stadium in Glendale, Ariz. Additionally, the first 2000 participants to drop off their unwanted electronics will receive a free, environmentally friendly cloth tote.

The event is part of Sony’s ongoing Take Back Recycling program, which provides free recycling for Sony products. This national effort is also bringing attention to recycling e-waste and educating the public that there are alternatives to trashing electronics, and that-through recycling-natural resources can be used again and greenhouse emissions are reduced in the process.

Typically, residents would need to pay for their electronics to be properly collected and recycled, but as part of the ongoing efforts to help consumers recycle electronic devices safely, Sony Electronics and WM are picking up the tab. In addition, the companies have committed to collecting and processing these items in an environmentally sound manner.

In November 2007, Sony Electronics signed on to the Manufacturers’ Commitment to Responsible E-Waste Recycling, and Waste Management Recycle America recently adopted the Electronics Recycler’s Pledge of True Stewardship. The actions signify the companies’ agreement to conduct their electronics recycling programs transparently and in accord with rigorous environmental and worker safety standards, and adhere to measures to prevent the export of hazardous e-waste to developing countries.

“Sony intends to lead the industry in environmental stewardship by providing consumers with end-of-life solutions through our Take Back Recycling Program,” said Mark Small, vice president of environment, safety and health for Sony Electronics. “These special recycling events help us inform consumers that with Waste Management, Sony has established a local permanent drop-off location, which they can use all year long to recycle their electronics when unplugged for the last time.”

This coming February, all television stations will be required to convert from analog broadcasting to digital. Some older televisions will not be able to pick up the digital transmission without a special converter. Sony Electronics and Waste Management, through the Take Back Recycling Program, are ready to help consumers by offering a convenient way to recycle their old television sets, as well as publicize the permanent network of drop-off points to recycle electronic waste.

“People are seeking services to help them recycle electronic waste responsibly and economically,” said Joe Aho, senior manager of eCycling, Waste Management Recycle America. “We hope to collect as much recyclable material as possible through this free event. It is our way of demonstrating a shared commitment with the community, by providing outstanding customer service and environmental stewardship.”

According to the U.S. Environmental Protection Agency, 82% of the 2.25 million tons of old TVs, cell phones and computer products generated in the last two years ended up in landfills. By recycling old electronics products, useful materials-such as glass, plastic and metals-can be collected and reused in the manufacture of other products. Since their partnership began, Sony and Waste Management have collected a total of 9.2 million pounds of electronic waste, and the companies anticipate that number will grow exponentially.

A complete list of eCycling drop-off centers can be found at www.sony.com/recycle. For more information, or questions on processing procedures, call (877) 439-2795. To learn more about Waste Management and WM Recycle America, visit www.wm.com or www.thinkgreen.com.