Ceramic Industry

BIA Comparisons Debunk Myths

January 11, 2012

The Brick Industry Association (BIA) has introduced a new video and fact sheets comparing brick with other home exteriors that reportedly debunk common myths about genuine clay brick vs. its competitors. Pros and cons on the latest in sustainability features, maintenance needs, costs, fire safety and more provide a comparison of brick against the top alternatives, including vinyl siding, concrete masonry, manufactured stone, fiber cement siding, and exterior insulation and finish system (EIFS, otherwise known as synthetic stucco).

“Especially in this economy and housing market, it’s necessary to offer a competitive picture of how clay brick stacks up to other exteriors in terms of its growing role in green building design, cost, durability, longevity, maintenance, lasting colors, enduring beauty and curb appeal,” said Gregg Borchelt, P.E., FASTM, FCSI, president and CEO of the BIA. “Glossy brochures with gorgeous photography and few facts aren’t enough to offer a real narrative on brick.”

The new booklets include: “The Facts: Brick vs. Vinyl Siding,” “The Facts: Brick vs. Fiber Cement Siding,” The Facts: Brick vs. Manufactured Stone,” “The Facts: Brick vs. EIFS” and “The Facts: Brick vs. Concrete Masonry Veneer.”

For more information, visit www.gobrick.com.