Ceramic Industry

Dental Products in China Projected to Enjoy Increasing Demand (posted 2/13/09)

February 13, 2009

According to “Dental Products in China,” a new study by The Freedonia Group, Inc., demand for dental products in China is expected to climb 11% per year through 2012, driven by the increasing number of Chinese who are using dental products to improve their appearance and the growing popularity of professional dental care. Rising personal income levels will make dental products more affordable to consumers, while government programs will increase awareness of the benefits of good oral care.

Professional dental product demand in China will rise over 14% annually through 2012, outpacing consumer dental product advances. Market gains will be spurred by an increasing number of dental visits per year, as well as by a shift from functional, repair and restorative products to cosmetic procedures using more aesthetic material. As income levels grow, more people in China are able to afford orthodontic products. Among repair and restorative products, ceramic crowns and bridges will achieve the fastest growth, driven by increasing income levels, a rise in the number of root canal procedures, and the growing use of more expensive product types.

The current strong growth in both consumer and professional dental product sales in China is being driven primarily by demand in urban areas. Urban China typically has much higher disposable income levels, as well as better personal hygiene awareness, than the less-developed countryside. Going forward, continuing urbanization, as well as government and private efforts to promote hygiene awareness and economic growth in rural areas, will boost per capita consumption of dental products in China.

The study is available for $5100. Visit www.freedoniagroup.com for additional details.