To understand how glass stacks up when it
comes to consumer preferences for packaging wine, The Glass Packaging Institute
asked a third-party research organization to take a look at consumer wine
purchases and preferences, including attitudes about organic wine and packaging
for organic products in general. While we expected a preference for
glass-bottled wine, we were still surprised by the strong and persistent
partiality for glass.
According to the University of Oklahoma
survey, more than 98% of consumers prefer to drink wine served out of glass
bottles, with that number reaching nearly 100% for younger wine drinkers (aged
21 to 35). Wine has also emerged as a recognized part of everyday life. Nearly
80% of wine consumers say drinking wine is part of a healthy lifestyle.
The telephone survey was conducted on April 14, 2009, by Newton Marketing Research, Norman, Okla., in conjunction with Professor Doyle Yoon,
Ph.D., of the Gaylord College of Journalism and Mass Communications at the University of Oklahoma. It has a margin of error of ± 3.7%.
Consumers overwhelmingly agree that wine
tastes best-and is the most pure-when packaged in glass bottles. Because glass
containers are nonporous and impermeable, no
interactions occur between the glass package and the product to affect the food
or beverage. Since glass has an
almost zero rate of chemical interaction, the product inside a glass bottle keeps its strength, aroma and flavor,
which means that the wine smells and tastes just as the vintner intended.
According to the survey, wine drinkers of all ages and regions in the U.S. believe
glass bottles are the healthiest way to package wine (98.1%) and keep the taste
of wine pure (79.8%). Consumers also agree that glass has the most appealing
appearance (97.8%), does the best job of keeping the product fresh (94.1%) and
maintaining the original flavor of the product (95.3%), and is the best
material for packaging organic wine (95.4%).
When it comes to organics, the survey found
that overall interest in organic foods and beverages is rising, especially
among consumers aged 18 to 34. According to the poll, most health-conscious
organic shoppers believe that glass keeps the true flavor (79.8%) and purity
(77.3%) of a food product. Glass also continues to be the first choice of the
organic shopper for health (77%), quality (67.7%) and preserving product
shelf life (67.7%) compared to other forms
The Natural Choice
Made from nontoxic raw materials-silica sand,
soda ash, limestone and up to 70% recycled glass-glass is a natural packaging choice for organic products. It doesn’t deteriorate, corrode,
stain or fade, so wine bottled in glass remains as fresh as when it was
bottled. Glass is the “gold standard
for purity and the environment,” according to the European Environment Agency,
and glass is the only form of container packaging in the U.S. to be “generally
recognized as safe” by the Food and Drug Administration (FDA).
in glass bottles ensures that consumers get what they pay for-wine, without
additional chemicals or toxins from the packaging. The glass container is also
the only type of food and beverage packaging that does not have a plastic
coating. In addition, wine bottles can be recycled again and again without loss
of purity or quality. Nearly three-quarters
of American wine drinkers expressing an opinion (73.2%) believe glass is
the best packaging material for recycling, compared to bag-in-box wine containers
Complete survey details are available at www.gpi.org.
Any views or opinions expressed
in this column are those of the author and do not represent those of
Ceramic Industry, its staff, Editorial Advisory Board or