Ceramic Industry

Ibstock Brick Releases Customer Satisfaction Survey Results

June 16, 2011

Ibstock Brick recently released results of its 11th Customer Satisfaction Survey, conducted to provide a benchmark for improving its customers’ experience.

“Our Customer Satisfaction Survey is designed to provide a benchmark for improving the experience our customers receive, enabling us to identify and highlight any areas for improvement in our customer support service,” said Andrew Halstead-Smith, marketing manager. “After speaking to nearly 450 customers, we found that over two-thirds were either very satisfied (52%) or entirely satisfied (16%) with the overall performance of Ibstock. This is a fantastic achievement and a true testament to our dedicated team of experts, which provide outstanding technical service and design advice each and every day.”

Interestingly, the survey revealed that Ibstock rated highly on factors such as technical and product knowledge (8.3 out of 10), appearance and politeness of sales team (8.4 out of 10), and willingness to go the “extra mile” (8 out of 10). In addition, the survey found that architects were currently the most satisfied with Ibstock’s overall performance, with 86% reporting that they were either “very satisfied” or “entirely satisfied.”

The survey was devised to measure opinion of Ibstock sales offices, field sales, marketing support, distribution and design advice, as well as how it compares with other brick manufacturers.

For additional details, visit www.ibstock.com.