Ceramic Industry

New Branding Strategy for UAS Expected to Accelerate Growth

November 27, 2003

Since 1966, United Air Specialists, Inc. (UAS) has been a technology leader in the design and application of industrial and manufacturing process dust and mist collection systems. "Over time, we became better known by our trademarked product names -- DUST-HOG(R) and SMOG-HOG," said Matt Hoffman, marketing and sales manager. "Going forward, our future growth needs to come from our expertise as a high performance total system clean air solutions provider. To fully support our new branding thrust, the company is making a significant financial commitment to developing new technologies and an aggressive advertising and marketing communications effort specifically designed to drive sales. We're firm believers that one of the best times to develop new business and capture market share is in a down economy when our competition has pulled back."

For more information, visit http://www.uasinc.com .