Ceramic Industry

New Sun Chemical Website Features Improved Navigation (posted 6/2/09)

June 2, 2009
An interactive portion of the site allows customers to review products in depth or contact a Sun Chemical representative for more information.

Sun Chemical recently launched a new corporate website that improves navigation for users and better informs customers about the company’s products and services. Sun Chemical’s customers from all industries will be able to easily find the products that pertain specifically to their businesses, including printing inks, digital inks, inkjet inks, brand protection, electronic materials, pigments, branding solutions and other services.

An interactive portion of the site allows customers to review the products in depth, contact a Sun Chemical representative for more information, or e-mail the information about a product to a colleague. In addition, the new site allows customers to ask questions about new developments, technology and company information.

“Our customers told us they wanted better access to our products online,” said Felipe Mellado, chief marketing officer. “The redesign of the website was done primarily to better meet the needs of our customers, eliminate confusion and show that we are actively working for them.”

According to Geoff Smith, corporate marketing manager, “The new website was redesigned to give a global view of the entire company on one site to truly deliver all our capabilities to all our audiences. This is just the beginning; Sun Chemical’s website will continually evolve by building more functionality and content to reach all markets globally.”

For additional information, visit the new site at www.sunchemical.com.

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