Ceramic Industry

O-I Launches Global Glass Campaign

June 20, 2011

Owens-Illinois Inc. (O-I) recently announced the launch of Glass Is Life™. This new marketing campaign is designed to showcase the unique and unmatched qualities of glass packaging to build successful food and beverage brands. A first-ever global initiative, the campaign also highlights the inherent love consumers have for glass.

“O-I’s extensive research shows a strong demand for glass among consumers, but the marketplace does not adequately reflect this interest,” said Al Stroucken, chairman and CEO. “We aim to influence the food and beverage industry’s packaging decisions by showing the power of glass. As the leading maker of the purest and most sustainable packaging, O-I is excited to spearhead a movement that demonstrates the unique attributes of glass packaging and brings brands back into glass.”

For additional details, visit www.glassislife.com.