Ceramic Industry

Oneida and Waterford Wedgwood Announce Alliance (3/13/07)

March 13, 2007

Oneida Global Foodservice recently announced a global marketing and licensing agreement with Waterford Wedgwood plc. The alliance will provide the worldwide hospitality industry with access to a best-in-class luxury brand portfolio, including Waterford Crystal and Wedgwood fine dinnerware, and to a design partnership that will offer highly-tailored fine dining solutions.

As part of its focus on major growth opportunities, Oneida will leverage its market expertise and integrated global supply chain to bring the world-renowned Wedgwood and Waterford brands to the highest-end hotels, restaurants and cruise line operators in the Americas, Middle East-Africa and Asia-Pacific. It will also be responsible for developing new opportunities for Waterford in Europe. In addition, Oneida and Waterford Wedgwood plc will establish a design collaboration to create new, elegant dining options and capitalize on trends in the culinary sector.

For more information, visit www.oneida.com or www.waterfordwedgwood.com.