Ceramic Industry

Oneida Completes Sale Of Encore Subsidiary

September 9, 2004
Oneida Ltd. has completed the sale of substantially all of the assets of its Encore Promotions, Inc. subsidiary to Bradshaw International, Inc., and has entered into a licensing agreement with Bradshaw. Based in Malta, N.Y., Encore markets tabletop products and related home accessories to the supermarket industry, and will continue to offer Oneida-branded products under the licensing agreement between Bradshaw and Oneida. "This sale and licensing agreement coordinates with Oneida's business restructuring, as the company's direct commitment to core operations is coupled with other avenues for exploring additional market growth," said Peter J. Kallet, Oneida chairman and chief executive officer.

Oneida's website is located at http://www.oneida.com