Ceramic Industry

Oneida Recognized as a Top Online Retailer (posted 10/25/07)

October 25, 2007

Oneida Ltd. recently announced that it is a recipient of BizRate Research’s 2007 Circle of Excellence Platinum Award. The award recognizes the best online retailers in customer satisfaction, as judged by each retailer’s previous online customers.

“We have been receiving an enormous amount of positive feedback since revamping our website last year,” said Amy Gebhardt, director of Web Marketing for Oneida. “I think the site demonstrates the high standard Oneida places on customer service and I am thrilled to see that our customers agree. We are honored to be a recipient of this award and hope in the future to join the select handful of consecutive winners.”

Oneida relaunched its website in May 2006 to better serve customers and support its brand position. The site allows customers to view tabletop arrangements, search for patterns and place orders, all within a visually compelling and easy-to-navigate structure. The new site reflects a strong design emphasis, taking into account a considerable amount of research into the taste preferences of customers. This research guided the design of educational components on the website, including an interactive lifestyle program that teaches users how to connect with their preferred style of flatware and dinnerware from three categories (modern, classic and decorative).

The BizRate Research Circle of Excellence Platinum winners are representative of approximately the top 5% of retail websites participating in the BizRate Research Customer Certified Merchant Program. The top merchants are identified through a survey system on Shopzilla.com, utilizing the BizRate Smiley Scale™. Ranking is determined based on seven key satisfaction metrics, including on-time delivery, repurchase intent and customer support.

Oneida’s website is located at www.oneida.com.