"When we chose Crossville, we were welcomed with open arms," says Cristina Minozzi, president of StonePeak Ceramics. "We were impressed with the community's pro-business attitude and skilled workforce, and were enthusiastic about the facility's close proximity to our customers and materials used for production. We are committed to the American market for the long-term and, in so doing, are dedicated to being a good employer and citizen of Crossville."
While Graniti Fiandre has a worldwide reputation for producing high-quality porcelain ceramic tile, StonePeak Ceramics wanted to move beyond its parent company's product repertoire. "We are an independent company and are going after different markets in the U.S. than our parent company. We plan to cater to U.S. tastes, which include a strong demand for stone-look tile," says Dekker. "Even though the U.S. is getting much of its tile from imports, our domestic location will enable us to rapidly supply the market's needs. For example, instead of distributors waiting weeks for a shipment of tile from overseas, they can fill their orders through us in a matter of days. Our plant is built to be efficient and cost-effective for large runs of tile, but it is also flexible enough to allow us to offer a variety of different types of products as the market's needs change."
StonePeak Ceramics has also implemented several programs designed to benefit distributors and their customers, including a comprehensive logistics program to provide timely shipment of products at a cost-effective price and an online delivery tracking system to allow for real-time shipment monitoring. By August, the company had already signed distribution agreements with more than 30 distributors from around the country to sell StonePeak-branded products, and it planned to add several more distributor partners from various parts of the country by the end of the year.
"We want to win in the marketplace by providing superior products, good customer service, and timely shipments of products at competitive prices," she says.
For more information about StonePeak Ceramics, contact the company at (312) 335-0321 or visit www.stonepeakceramics.com.