Ceramic Industry

Pilkington North America Announces Alliance with AAGA (posted 11/16/09)

November 16, 2009

Pilkington North America recently announced an agreement with the American Auto Glass Alliance (AAGA). The AAGA’s communications technologies provide 24/7 services to ensure greater market penetration and market share within any given market. Pilkington's participation ensures that these resources are available to all independent glass shops, regardless of the shops' current resources.

“Pilkington prides itself on delivering total reliability; OEM quality; best-in-class service; innovation in products, service and economics; total competitiveness package; professional behavior and management; and first-to-market product offering,” said Bill George, director of Marketing for Pilkington AGR North America. “And we look forward to working with the AAGA to bring incremental work into our key customers' shops. Our sales staff will be the point of contact for more information regarding this fantastic service.”

“This is a time unlike any other in the history of the auto glass industry,” said Stuart Weatherman, AAGA president. “The Internet and interactive websites have changed buyers forever. Glass shops can no longer count on traditional customers shopping from 8-5. To be effective today, we must all maximize our marketing dollars by responding to customers around the clock, 365 days a year. The AAGA schedules an average of two jobs for alliance member shops, after-hours, daily. Most shop owners are unaware of what they are losing to their competition after hours. ‘Who is responding to the after-hours opportunities for my shop? Who is winning these jobs?’ This must be a concern for any resourceful glass shop owner today, for it may be measure of the survivor in today's environment.”

The AAGA program for independent shops is a step in changing the way independent glass retailers do business. Through the various AAGA services, members will have the ability to compete effectively with larger regional and national consolidators. AAGA services include remote outsource services, including 24/7 call center and CSI follow-up; Internet-based point-of-sale (POS); marketing and advertising programs; and other programs that provide cost savings to AAGA clients.

For additional information, visit www.pilkington.com or www.americanautoglassalliance.com.