Ceramic Industry

Rubbermaid Introduces Glass Food Storage Containers

May 12, 2011

Newell Rubbermaid recently announced the introduction of Rubbermaid® Glass with Easy Find Lids™ food storage containers, offering consumers the ability to cook, serve, store, and reheat meals in one container. Rubbermaid Glass is the only glass food storage line with the patented Easy Find Lids system, which allows lids to snap to bases and graduated sizes to neatly nest within each other to help maximize space and keep cabinets clutter-free and organized.

The glass food storage category is growing again as consumers look to simplify food preparation and storage, as well as consider the lifetime value of products. Until now, however, consumers had to trade off on some important functional benefits when using traditional glass products.

“Rubbermaid Glass revitalizes this long-standing category by providing meaningful innovations that solve the two most common frustrations around glass food storage-leaky lids and lost and disorganized lids,” said Steve Pawl, vice president of Marketing for the Rubbermaid Consumer global business unit. “With exclusive features that provide lasting value, Rubbermaid Glass helps consumers, who in today’s economy are cooking, storing and reheating more meals, easily take a meal from oven to table to refrigerator.”

For additional details, visit www.rubbermaid.com.