Ceramic Industry News

Steuben Announces Rebranding Efforts

October 4, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

Steuben Glass LLC has announced a rebranding initiative to broaden its customer base and reach a new generation with its designs. Plans include new product lines, new designer collections-including licensing agreements with Jonathan Adler and Waterworks-and more accessibly priced collections.

“It is time to take major steps to position Steuben for the way we live today,” said Mark Samitt, president. “We have legions of loyal fans that appreciate our impeccable craftsmanship and commitment to outstanding design, and we are planning to extend this enthusiasm to a broader audience. The customer is looking for luxury at every level, and our new product categories address this need.”

In addition, a new identity and redesigned website are due to be launched this fall.
For more information, visit www.steuben.com.

Did you enjoy this article? Click here to subscribe to Ceramic Industry Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

June 2014 Issue Highlights

Our June 2014 issue is now available!

Podcasts

Manufacturing Day 2014

Manufacturing Day organizers share their insights with Managing Editor Kelsey Seidler.

More Podcasts

Ceramic Industry Magazine

CI September 2014 cover

2014 September

You won't want to miss the CI Top 10, traditionally our most popular article of the year!

Table Of Contents Subscribe

THE CERAMIC INDUSTRY STORE

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Ceramics Industry\handbook of advanced ceramics.gif
Handbook of Advanced Ceramics Machining

Ceramics, with their unique properties and diverse applications, hold the potential to revolutionize many industries, including automotive and semiconductors.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Directories

CI Data Book July 2012

Ceramic Industry's Directories including Components, Equipment Digest, Services, Data Book & Buyers Guide, Materials Handbook and much more!

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40google+ icon 40px