- THE MAGAZINE
“Growth was driven entirely by higher volumes, since the moderate negative price effect of -1% was offset by positive foreign exchange effects of 1%,” said Heimo Scheuch, CEO. “In 2010, the price effect at the group level was higher at -5% due to our proactive pricing policy in Eastern Europe. We were able to significantly limit this first quarter price effect with a shift in the product mix to premium products. This confirms the success of our customer-oriented strategy, with its clear focus on value-added and innovative products for energy-efficient and sustainable new housing construction.”
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