Cerbide, Inc. has named Dan Wilson director of North American Sales. In addition to direct account sales, he will also be responsible for the growth and support of the company's network of manufacturing representatives and supply channel partners. With a background in manufacturing and engineering, as well as sales, Wilson joins Cerbide from CoorsTek, Inc., where he served as general sales manager. Prior to that, he held the position of manufacturing manager for Saint-Gobain Ceramics and Plastics. "Dan has more than 10 years of experience working with silicon carbide and tungsten carbide, and he has proven that he can grow sales and exceed customer expectations," said Ken Siddall, president of Cerbide. "I'm confident our customers will be extremely pleased with the combination of our breakthrough new product and the support of one of the wear industry's top materials engineers."

For more information, call (716) 662-0274, e-mail sales@cerbide.com or visit www.cerbide.com.