Considering the size of the U.S. trade deficit, you would think that working with foreign suppliers would be old hat to most U.S. firms. Yet the fact is that foreign sourcing, particularly what is referred to as "low cost country" (LCC) sourcing, remains new and challenging to many companies, even as experience in this regard is becoming increasingly important.
When doing business in a foreign country and a foreign culture—particularly a non-Western culture—assume nothing. Because cultures really are different, and those differences can have a major impact on the business environment and management challenges you will face in another country.
We need to give more consideration to the role culture plays in shaping our world. If we did that, we would realize that businesses, economies and political systems tend to reflect the same cultural values.
Our annual R&D Lab Equipment and Instrumentation Directory helps you locate the best suppliers for your needs. This issue also includes articles focused on deformation and tension, materials characterization trends, non-destructive imaging, and more. Check it out!