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According to a Ford representative, the disastrous first half of 2008 actually represents the good news for the year. “We expect the second half of 2008 will be more challenging than the first half, as weak economic conditions and the consumer credit crunch continues,” said Jim Farley, group vice president of marketing and communications.
The automotive sector has been and remains an important market for the advanced ceramic and glass industries, so while not surprising, these August sales results are certainly discouraging. Diversification will be a key factor in manufacturers’ ability to weather the automotive downturn.